The search engine optimization (SEO) industry is constantly changing. The most recent trend is to focus on structured data, also known as Schema markup. If you're not familiar with Schema markup, according to the Adelaide SEO experts, it's simply a way of putting information on your site that Google can read and understand so that they can better rank results in their search engine results pages (SERPs).
In this post, we'll go over the basics of structured data and how it impacts SEO:
Why is Structured Data Important?
Structured data is one of the largest and most important parts of SEO. It's a way to add metadata to your website, which helps search engines better understand what your site is about. According to the Adelaide SEO experts, this can then lead to better SERP rankings in search results, as well as more accurate information about you and your business.
For example: if someone searches for "best restaurants near me," Google will show them results based on where those restaurants are located instead of just listing them alphabetically or by category. This process ensures that users get relevant answers when they ask questions like "Where should I eat dinner tonight?"
How Does Structured Data Improve SEO?
Structured data is a way for search engines to understand the content on your website. It allows them to rank better and returns useful information based on what you've written, which can help improve your SEO efforts.
As an example of how structured data improves SEO, let's say you have a blog post about how to make coffee. If someone types "make coffee at home" into Google, they will see results related specifically to making coffee at home (e.g., "How To Make The Best Coffee Ever"). If another person types in the same phrase but replaces "at home" with "in my house," then they might get different results because structured data has been added into the search engine algorithm: instead of being given links only related directly toward making coffee at home (or anywhere else), this user could now see links related specifically toward making their own version of that same drink—with more specific instructions on what equipment was needed and other helpful tips along with it!
How to Add Structured Data to Your Site?
To add structured data to your site, you'll need to use tools like Google's Structured Data Testing Tool and schema.org to find out what markup is available for your site. Then, you'll want to add the appropriate markup for each piece of information on your page in order to improve its ranking in search engines.
To do this, simply follow these steps:
- Use tools such as Google's Structured Data Testing Tool (or another tool of choice) and enter the URL where the page with content containing structured information lives into the form provided by that tool;
- Click "Test," which will generate an HTML file showing whether or not there are any errors with any tags being used incorrectly;
- If there are any errors present in one or more tags on a specific web page/post within WordPress posts/pages/etc., then manually correct them using HTML editor, so they match up correctly with the Schema Editor rulesets below!
How to Organize Your Structured Data Workflow
Organizing your structured data workflow is crucial to ensuring that you're using it correctly and effectively. To do this, use a structured data generator to create the markup for each of your pages. Then use a schema validator tool to check that your markup is correct before publishing it on Google Search Console or other sources of validation.
We've covered the basics of structured data and how it can help boost your SEO. Now that you understand what it is, how it works, and why it matters, the Adelaide SEO experts hope you'll start using structured data on your site today!